TLDR
- Offer 5–8 distinct packages, not just tiered versions of the same thing
- Every package needs a clear deliverable (signage, logo placements, announcements)
- Digital sponsorships (event page, email mentions) are increasingly valuable and easy to sell
- Lower price-point packages ($250–$500) fill faster and help smaller businesses participate
Most golf tournaments offer the same three packages: hole sponsor, presenting sponsor, and maybe a cart sponsor. Sponsors have seen all of it. The ones that sell out their packages fast think differently — they give sponsors real visibility, measurable ROI, and options at every budget level.
1. Presenting Sponsor (Title Sponsor)
What it is: The top-of-the-bill sponsor. Their name goes in the event title — "The [Sponsor Name] Golf Classic."
What they get: Name in all event communications, logo on banners, signage throughout the course, verbal recognition at registration and awards, logo on the event website, and prominent placement on the digital leaderboard.
What to charge: $2,500–$10,000 depending on your player count and audience.
How to pitch it: "Your brand is the first thing 100 golfers see and hear all day. Every photo, every social post, every email recap includes your name."
2. Hole Sponsor
What it is: A sponsor owns one hole — typically a par 3 for maximum visibility. They set up a table, banner, or activation at that hole.
What they get: Signage at the hole, the ability to staff the hole with reps, branded items in carts or player bags, and recognition in event materials.
What to charge: $500–$1,500 per hole.
How to pitch it: Sell the dwell time. Players are at each hole for 5–15 minutes. That's direct face-to-face time with your exact audience.
3. Cart Sponsor
What it is: One sponsor owns the golf carts. Their branding goes on cart signs, and they can place items in every cart.
What they get: Signage on all carts, the ability to place a branded item in every cart (drink, snack, promo card), and recognition at the event.
What to charge: $1,000–$3,000.
Why it works: Golfers spend 4–5 hours in their carts. It's the most captive audience at your entire event.
4. Leaderboard Sponsor
What it is: A sponsor's logo appears on your digital live scoring leaderboard throughout the event.
What they get: Persistent logo presence on the leaderboard screen, recognition as the "Official Scoring Sponsor," and inclusion in post-event results emails.
What to charge: $750–$2,000.
Why it works: Players check the leaderboard constantly. With Kismet's live scoring, your leaderboard is visible on every player's phone all day.
5. Beverage Station Sponsor
What it is: A sponsor funds or brands the drink stations on the course.
What they get: Signage at every drink station, the ability to feature their brand or product, and recognition as the "Official Beverage Sponsor."
What to charge: $500–$2,000.
Why it works: Players stop at drink stations multiple times. A local brewery, winery, or beverage brand gets direct product sampling access to an engaged audience.
6. Longest Drive or Closest to the Pin Sponsor
What it is: A sponsor funds one of the on-course contests and gets named as the sponsor of that contest.
What they get: Their name on contest signage, verbal recognition during the shotgun start, and recognition at the awards ceremony when the winner is announced.
What to charge: $500–$1,500.
How to pitch it: "When the emcee announces the longest drive winner at the awards dinner, your company name is the one they say."
7. Hole-in-One Sponsor
What it is: A sponsor puts up the hole-in-one prize (or co-sponsors it alongside your hole-in-one insurance).
What they get: Maximum visibility — the hole-in-one contest is the most talked-about element of any tournament. Their name goes on all contest signage, pre-event promotions, and post-event communications.
What to charge: $1,000–$5,000 depending on the prize.
Note: Always use hole-in-one insurance so you're not on the hook if someone actually aces it.
8. Registration Sponsor
What it is: A sponsor is featured prominently on your event registration page and at the check-in table on event day.
What they get: Logo and mention on the online registration page (seen by every registrant), branded presence at check-in, and first-touch recognition with players as they arrive.
What to charge: $500–$1,500.
9. Player Gift Bag Sponsor
What it is: A sponsor funds the player gift bags — either covering the full cost or contributing a branded item for every bag.
What they get: Logo on the gift bag, their branded item in every player's hands at check-in, and recognition as the "Official Gift Sponsor."
What to charge: $1,000–$3,000 (or valued at cost of gifts provided).
10. Scoring App Sponsor
What it is: A sponsor is featured in your digital scoring and event app.
What they get: Logo on the scoring interface players use all day, mention in the pre-event instructions email, and persistent digital visibility throughout the round.
What to charge: $500–$1,500.
11. Awards Dinner or 19th Hole Sponsor
What it is: A sponsor presents or co-presents the awards ceremony and post-round reception.
What they get: Verbal recognition during the entire awards program, signage at the reception, the opportunity to present awards or say a few words, and logo on all related materials.
What to charge: $1,500–$4,000.
12. Mulligan Sponsor
What it is: A sponsor presents the mulligan package sold at registration.
What they get: Their name on the mulligan package (e.g., "The [Sponsor] Mulligan"), branding at the check-in table, and a fun, lighthearted association with one of the most popular add-ons.
What to charge: $300–$750.
13. Pin Flag Sponsor
What it is: A sponsor's logo appears on custom pin flags at every hole.
What they get: Logo visible on every hole throughout the entire round, photo opportunities at each green, and a keepsake flag that organizers often auction or give to players post-event.
What to charge: $1,000–$2,500 for all 18 holes.
14. Email Communication Sponsor
What it is: A sponsor gets a mention in pre-event and post-event emails sent to all registrants.
What they get: Logo and short mention in 2–3 emails, direct reach to a pre-qualified audience of golf event attendees.
What to charge: $250–$750.
15. Raffle or Silent Auction Sponsor
What it is: A business donates a prize to the raffle or silent auction in exchange for recognition.
What they get: Their item featured and announced during raffle draws, name on the prize display, and recognition as a contributing sponsor.
What to charge: Value-in-kind (the prize itself is the payment).
How to Package These for Maximum Sales
Don't list 15 individual packages — bundle them.
- Platinum ($5,000+): Title sponsor + leaderboard + cart sponsor + gift bag
- Gold ($2,500): Hole sponsor + beverage station + awards dinner
- Silver ($1,000): Contest sponsor + email mention + pin flag
- Bronze ($500): Hole sponsor or mulligan package
Offering 4–5 tiers with clear names, clear deliverables, and clear pricing closes sponsors faster than a menu of options they have to evaluate individually.
Manage Your Sponsors in One Place
Kismet has sponsor management built in — logos on your event page, tiered packages, and donation tracking all in one dashboard. Free for organizers.
