The Problem: Friction Kills Sales
At most tournaments, add-ons are an afterthought. Players register online, then:
- Pay cash for mulligans at check-in
- Venmo someone for raffle tickets
- Fill out a separate form for dinner guests
- Forget about the whole thing because it's too complicated
Every extra step loses buyers. And cash at check-in means you're scrambling to make change while players are trying to get to the range.
The Solution: Add-Ons at Checkout
The fix is simple: let players buy add-ons during registration. One cart. One checkout. No separate transactions.
When a player registers, they see optional items they can add before paying. It's the same psychology that makes Amazon's "frequently bought together" work — and it works for golf tournaments too.
What You Can Sell
Common add-ons that sell well:
- Mulligans — Usually $5–$20 each, limit 2–4 per player
- Raffle tickets — Sold in bundles ($20 for 10, $50 for 30)
- Dinner tickets — For non-playing guests attending the awards dinner
- Drink packages — Prepaid beverage tickets or wristbands
- Swag upgrades — Premium gift bags, extra shirts, hats
- Contest entries — Putting contest, closest-to-the-pin pools
- Donations — "Round up" or fixed donation amounts
- Sponsorship add-ons — "Add a hole sign for $150"
Why Checkout Add-Ons Increase Revenue
Three reasons this works:
1. Impulse purchases are real. When someone is already in buying mode (credit card out, committed to the event), they're more likely to add $20 worth of mulligans than if you ask them later.
2. No friction. One transaction means no "I'll do it later" — which usually means never.
3. Higher participation. If 60% of players buy mulligans at checkout vs. 30% at check-in, you've doubled your mulligan revenue without any extra effort.
Pricing Your Add-Ons
Some benchmarks:
- Mulligans: $5–$10 each for casual events, $15–$25 for competitive or high-end events. Limit to 2–4 per player.
- Raffle tickets: Offer bundles with a discount. Example: $5 each, 5 for $20, 15 for $50.
- Dinner tickets: Price at cost plus a small margin — usually $40–$75 depending on the meal.
- Drink packages: $20–$40 for beer/wine, more for full bar access.
Pro Tip: Bundle Popular Items
Create packages that combine popular add-ons at a slight discount:
- "Player Pack": 2 mulligans + 10 raffle tickets — $30 (vs. $35 separately)
- "VIP Upgrade": Drink package + premium swag bag — $50
- "All-In Bundle": Mulligans + raffle tickets + putting contest entry — $40
Bundles increase average cart value and make the decision easier for players.
Setting Up Add-Ons in Kismet Golf
In Kismet, add-ons are built into the registration flow:
- Go to your event dashboard
- Navigate to Registration → Add-Ons
- Create each add-on with a name, description, price, and optional quantity limit
- Set whether it's per-player or per-registration
- Save — it automatically appears in checkout
Players see add-ons after selecting their registration package, before entering payment. You can track sales in real-time from your dashboard.
Day-Of: What About Cash Sales?
Some players will still want to buy mulligans or raffle tickets at check-in. That's fine — but now it's the exception, not the rule.
For cash sales, keep a simple tracking sheet. But push players toward pre-purchase by:
- Mentioning add-ons in confirmation emails
- Offering a small discount for pre-purchase ("Mulligans are $10 online, $15 at check-in")
- Sending a reminder email a few days before the event
Tracking and Reporting
With add-ons in your registration system, you get automatic tracking:
- How many mulligans were sold
- Total raffle ticket revenue
- Which players bought what
- Average cart value per registration
No more counting cash or reconciling Venmo payments. Everything's in one report.
Final Thought
Add-ons are easy revenue — but only if you make them easy to buy. Put them in the checkout flow, price them right, and watch your per-player revenue increase without any extra work on tournament day.
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